SINGER ANUSHKA MANCHANDA AND DJ ZAEDAN SET THE STAGE ON FIRE AT KORA KENDRA GROUNDS WITH A CAPTIVATING LIVE PERFORMANCE Mumbai, May 16, 2017: Amway India, the country’s leading direct selling FMCG Company, organized a live Rock show featuring much-celebrated Singer Anushka Manchanda and DJ Zaedan in Kora Kendra Grounds, Borivali West. This is the second event of a four-city tour by the two artists, being organized by Amway for its newly launched brand XS with a focus on the youth.
The rock show, heavy on Rock and Bollywood music, saw over 3,000 enthusiasts gathering at Kora Kendra Grounds, as Anushka Manchanda belted out some of her biggest hits and DJ Zaedan took the stage with his spellbinding rhythmic mixes.
“Globally and in India we want to appeal to the youth through a combination of products, experiences, technology and the Amway opportunity. The global XS brand propels us forward in this direction,” said Anshu Budhraja, CEO, Amway India.
“The XS brand embodies positive energy and is for young and active people who want to lead a fun-filled lifestyle and get more out of each day. The passion for pulsating rock and Bollywood music is trending amongst the youth in India and we are extremely excited to organize these events, which resonate well with our target audience,” said Sundip Shah, Chief Marketing Officer, Amway India.
style="font-size: 10.5pt;">Gesturing to the audience, Anushka Manchanda, said, “This is my first experience with Amway and the XS brand. But looking at the infectious energy of the crowd, I can say that the brand will go places.”
XS is a global brand available in more than 47 nations around the world. In India, XS is being launched with two flavors of energy drink and two flavors of whey protein.
About Amway India
Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is one of the largest Direct Selling companies in the world with presence in over 100 countries & territories.
Globally, Amway is over 57 years old, US $ 8.8 billion, manufacturer and direct seller of high quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 120 patents granted and another 500 patents pending. Amway has nearly 1000 scientists across 75 research and development and quality assurance laboratories worldwide.
Amway India sells more than 130 daily use products across categories like Nutrition, Beauty, Personal Care and Home Care through individuals who make personal recommendations regarding the use of distinctive high quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use.
Amway products are popular not just in India, but across the world. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand* while Artistry is among the world’s top five, largest selling, premium skincare brands.*
Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are located in China and Vietnam.
*Source Euromonitor International Limited. Vitamins and Dietary Supplements, World, GBN, Retail Value RSP, % breakdown, 2015.
*Source Euromonitor International Limited. Beauty and Personal Care 2016, Premium Beauty and Personal Care and Premium Skin Care category and subcategory, global 2015 value RSP.
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